Planning a Private Wine Tasting Event?
Looking to Hire a Wine Expert or Sommelier who presents well?
If you’re looking for independent experts to create and lead a fine wine tasting experience for you and your guests, you've come to the right place! We have created hundreds of top-of-the-line private and corporate events, from sommelier-guided wine seminars and team building activities, to incentive programs, executive dinners, and client appreciation gatherings.
We have a nationwide network of professional sommeliers and wine educators, entertainers, and speakers on wine—and we are headquartered in Southern California. We offer turn-key tasting events, or we can collaborate with your event planner, hotel or caterer to create a food and wine tasting experience exactly as you imagine it.
or write to Joey@SommelierCompany.com
We have teams of experts in every major population center in North America:
We offer in-home or in-office service, or we join you at a venue of your choice. We cooperate closely with wineries, hotel and restaurant venues nationwide, and are skilled at working behind the scenes to take the stress of planning and executing off your shoulders.
Our experts are certified, trained, trusted and experienced in delivering informative, entertaining tastings. (No boring lectures here!) At our events, guests at any level of experience can feel comfortable exploring fine wines from around the world.
A full range of proven event formats and themes is ready for you. Learn more about the programs below.
Recent corporate event clients:
If yours is an important wine tasting event that needs to be executed seamlessly, without logistical hassles—then you need a team of experienced, reliable professionals who understand your needs and can deliver your event painlessly, exactly as you imagine it.
Need to Review Specific Event Theme and Format Ideas?
Most tasting requests fall into one of these categories, each of which is described in detail below: Wine Seminars, Walk-Around Tasting Stations, Guided Pairing Dinners, Team Building Activities, Wine Excursions, and even Champagne Sabering. We also offer gift certificates.
We draw from a wide set of predefined presentation topics, a few examples include "A Blind-tasting Comparison of Old World and New World", "Great Varietals from Around the World", and "Secrets of the Sommeliers for Business Professionals", among many dozens of ideas and themes we have ready.
To learn more, call us now. Or send us a message in the form below, and we’ll get back to you within 15 minutes with all the answers you need. We usually pick up the phone right away. Finding and hiring a wine professional who understands your corporate needs or special requests is very easy with us.
You can also request our comprehensive wine tasting event checklist.
You can contact us here with your basic information to get an immediate response.
Or, scroll down further to review ideas for specific event formats that have worked for hundreds of groups.
1. Focused Wine, Beer & Spirits Seminars and Systematic Contrast Tastings
Executives, client-facing staff, clients and guests all enjoy relevant knowledge about the wines (as well as beers and spirits) of the world and how to make the essential information useful in social situations. The same is true for private occasions at home, like birthdays and special tasting evenings.
We identify and deliver the appropriate set of information and “hands-on wine learning” for every individual in your group. Our entertaining seminars combine business with pleasure, opening the eyes to the beauty of food and wine.
Our philosophies of wine can be used in all parts of life. Topics can cover all segments of the wine world:
Introductory and Advanced Tasting Seminars
Any topics of interest in the world of beverages
2. Walk-Around Tasting Station Reception with Wine Experts
Add sommelier-staffed tasting stations to your reception!
Certified sommeliers offer 6-10 different wines at tasting stations positioned throughout the venue, entertaining small groups with overviews and comparisons of the wines at hand, as well as pairing suggestions.
Expert-staffed wine stations are a big hit at parties of all sizes. Enhance a tasting station with a representative sampling of cheese, chocolate, beer or whiskey, with any number of sommeliers you would like — the options are limitless.
Tasting receptions allow guests to selectively sample at their own pace while greeting clients and peers. A very popular theme here is "A Passport to the World of Wine", where attendees can check off all tastings from their own passport book.
We arm you with etiquette, wine essentials and pairing suggestions in all our events. Use the knowledge of our certified sommeliers, cheese and cigar experts during the subsequent dinner.
3. Sommelier-Guided Pairing Dinners and Keynote Speeches on Wine
Add a sommelier-guided wine pairing to your group dinner or banquet. We pair each dinner course with two important wines, and guide the group step-by-step through the pairing and wine comparison.
The lead sommelier delivers a systematic narrative, utilizing AV equipment for larger groups. Additional sommeliers serve and advise table-side for a lot of guest interaction. Group sizes reach from 5 to 1000. When a world-class presentation truly matters, ask for our nationally acclaimed team of Wine Keynote Speakers. These are very popular events, and we would be happy to share past event testimonials and let you speak to some of our clients directly.
If you have a large ballroom group and want to offer the ultimate dinner entertainment, put our full panel of expert sommeliers on stage and let them guide you through a step-by-step dinner tasting where everyone, including the sommelier panel, tastes completely blind and works together to identify the wines.
4. Team Building Activities with Wine and Whiskey
Our team-building experiences can combine your social and professional development goals for the group.
Our two most popular team-building activities:
Option A. Wine Blending Workshop
After a tasting introduction to several classical wines, small groups break out to experiment with their own blending, and eventually present their wine and team philosophy. A professional wine judge awards prices for best blend and story.
Option B. Blind-Tasting Competition
Sommeliers introduce a set of wines to all participants. Helpful hints are given for identifying some of the wines, and the groups have to come to agree on the proper order of the wines in front them. Prizes are awarded for results and approach.
5. Wine Country Excursions
Let an independent wine educator guide you through wine country. Instead of visiting several wineries without qualified and consistent guidance, offer your group a fulfilling culinary outing that leaves you with significant insight from the greatest wine specialists in the world..
Tours to wine country can be very commercial, with wineries speaking highly about all their wines and leave visitors with little information about the principles of wine. The Sommelier Company will provide you with essential wine knowledge that we discuss and put to the test together.